The Naked News

Tuning in for naked news

A television current affairs programme featuring newsreaders who undress on camera has become a surprise success in Russia. Now a Canadian company hopes to do the same, as Katty Kay reports from Washington.

BBC News Online has a competitor. According to no lesser authority than Time magazine, the website Naked News "offers the best international coverage this side of the BBC".

Billed as the channel with nothing to hide, Naked News, is, as its name suggests, a news programme presented by naked news readers.

The channel covers politics, business, sport and entertainment - all naked.

Moscow's Naked Truth is cult viewing in Russia

For those of you who would like a little more spice with your daily news intake, Naked News might be for you.

And, it seems, for the six million other people who tune in every month. In the age of dot bomb, Naked News is defying the trend and going from strength to strength.

Viewer numbers have grown three-fold since the start of the year. This month, due to popular demand, the channel has added a man to its presenting team.

Lucas Tyler, 33, a former investment advisor for a Canadian bank, has just earned the curious distinction of becoming the world's first naked male news reader.

Naked News aspires to serious broadcasting.

"We never see it as a pornography site. Nudity is not sex," says company spokeswoman Kathy Pinckert.

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