Nike 'Big Butts' ads - Thigh the beloved country - NP

"Aug. 18, 2005 | It was just a few weeks ago that the Dove "Campaign for Real Beauty" ads featuring recognizably curvy women got plastered on the walls of major metropolitan bus and subway stations. Only days ago, the unexpected media storm about the campaign reached a late crescendo with an Op-Ed in the New York Times. And now, seemingly out of nowhere, come the Nike Big Butts and Thunder Thighs, protruding from the pages of fashion magazines as part of the company's "Just Do It" campaign for fall. One of the most provocatively placed posteriors shows itself a few pages into the September issue of Glamour, whose cover blares "800 Sexy Looks for Every Size!" Flip through a couple of images of actress Jennifer Connelly (who comes in one size: twig) and there it is: a big old can, clad in taut full-coverage underwear. "