Blurring the line between games and life | CNET News.com

"The first advertisement appeared in USA Today a week ago, right on schedule.

People from around the world had stayed up all night waiting for it, talking in chat rooms and online forums. It had to be a clue, they thought. Everything before it had been a clue.

'LOST. The Cube,' read the ad, posted at the top of the paper's 'Notices' section. 'Reward Offered. Not only an object of great significance to the city but also a technological wonder.'" (full article at the link)
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