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Thursday, January 13, 2005

Brand Autopsy: The Dark Room Magic of NPR

In Solomon’s story, we learn NPR makes media sausage by cleaning up and tightening sound-bites through editing out all the ‘uh’s’ and ‘um’s’ from correspondents and interviewees. (Be sure to listen to the audio stream and hear exactly how the raw sound-bite sounds compared to the polished sound-bite. The difference is striking.)

Since radio is ‘theater of the mind,’ it’s easier to slice/dice sound-bites without the listener knowing. Whereas in television, the viewer immediately knows when edits have been made because they can see the cutaway and the jump cut.
(more article at the link)



I always wondered if they did some futzing around with the commentator's dialogue.
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