Pixar hit as ' The Incredibles' DVD sales disappoint

"Pixar, the hit-making computer animation studio, last night lowered its profit targets for the current quarter due to weaker-than-expected DVD sales of The Incredibles.

The company's shares fell 12% in after-hours trading on Wall Street.

The Incredibles, the story of a family of retired superheroes living in suburbia, is the best-selling DVD so far this year, but has not matched Pixar's previous hits like Monsters Inc. It made $261m (£145m) at the American box office alone."

(rendered from kottke)
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