StumbleUpon Refer in my referal log

"StumbleUpon is different from typical internet search engines as we use member ratings to form collective human opinions on web site quality - only the best sites are seen because they've been positively rated by other members with similar interests.

If we are in your referral logs, one of our members has 'Stumbled Upon' your site or rated one of your pages as I-like-it Your site now has the chance to be seen by thousands of other community members! The fact that your site has received a positive rating from our members is a great accomplishment -- it shows that your hard work has been acknowledged by others and will now be shared among our users with an interest in what you have to offer. "

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Cool. Referal log spam. Wonderful. I check out their Press Coverage, their press is from 2002 - 2004, looks rosy. The site promises 'No Adware or Spyware', but I'm a doubting Thomas on that, try if you want, don't blame me, yeah? I guess I should be glad that whoever tagged SnarkySpot liked me, I am an Attention Ho Fo' Sho (AHFS). Here is the link that someone in the UK liked enough to tag as a 'thumbs up'.

Wonder what their business model is? Some sort of infomation gathering, I suppose.
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