Boing Boing: Everquest -- now with pizza

"You're in luck - pizza is just a few key strokes away! While playing EverQuest II just type /pizza and a web browser will launch the online ordering section of pizzahut.com. Fill in your info and just kick back until fresh pizza is delivered straight to your door."

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If I could order to-the-door dropoff of booze, then we might be talking business.