Branding Lessons of the Catholic Church †

He makes some good observations about advertising strategies. Can't argue with the popularity of Christianity, for better or worse.

"A little over 2,000 years ago, 12 poor men from a back-water town in the Roman Empire founded what was to become the largest, richest, and most influential organization in human history. What steps did the Catholic Church take to become such a powerful brand, and what lessons can be we take from the Church as we look to develop our own brands?

In this look at the branding lessons of the Catholic Church, I will not discuss the spiritual aspects of spreading the faith. Some may claim that it was the Holy Spirit that caused the rise of the church, and I am not going to attempt to dispute that. But even according to the Church, the Spirit acts through men (and maybe even women since Vatican II), and I believe that in investigating the actions of those men and women, we can take away many important branding principals.

Many of the events and decisions that established the Catholic Church brand dominance took place over many, many years and decisions were made by many people over that time. In this BLOG, I am hoping to compress the time and space to distill the most important, real-world lessons that we can learn from the rise of the Catholic Church." (more) Branding Lessons of the Catholic Church †