MIT Brand Culture Convergence: Blog: Madison Avenue Goes MTV

"USA Today writes about the new trends in making TV commercials that increasingly look like MTV videos:

'Gone in large part are the dialogue-heavy TV ads of the past, with actors emoting hackneyed lines of dialogue. Instead, we see hard-driving commercials featuring pop music, sleek product images and copy lines. Some spots have no actors whatsoever, which doesn't make ad agencies popular with the Screen Actors Guild. Many ads have no dialogue — not even a voiceover — just popular music tracks laid down over images of the product.'"

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Take your pick. It's either music or Paris Hilton to shill your wares.
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