Louise W Klinker Sketch a move

"Sketch-a-Move is a 5 weeks project I did with Anab Jain (anabs website). The brief was set by Mattel Hotwheels to come up with a new concept for their small toycars.

Draw a straight line on top of the car, lift the pen and the car shoots off in a straight line. Draw a circle on the car and the car starts wildly spinning around. Draw a complicated squiggle and the car spirals in and out.
We were interested in designing a new toy car, to offer exciting play opportunities and challenge the intuitive and creative skills of children. Playing around with the idea of creating tracks rather than redesigning the car itself seemed most appealing to us.
Children often take their car around crazy paths, creating shapes and patterns. Sketch-a-Move offers a new way of exploring this. Create short or long lines. A closed set of lines makes the car move in a loop while an open ended line will allow the car to do the track only once. Change the track as often and as many times as you like." (full article at link)