(Note from Monkeyman: Wow. That is one gigantic list of goodies for collectors. See the link for the list.)
"Incredible Highlights:
* The Incredibles clocks in at 115 minutes, the longest CG animated film to date
* Estimated cost to make: $92 million
* (The Incredibles) has attracted...marketing dollars from McDonald's, Procter & Gamble, Kellogg, Toys R Us, Safeway, Samsung and SBC Communications. For those dollars, they will get custom animation of TV or Web ads with Incredibles characters.
* ...Ads will feature Incredibles characters as themselves in fully animated, 30-second mini-movies about the products for each marketing partner.
* $60 million in television advertising alone will run in support of The Incredibles promotions by partners
* ...for the release of 'Incredibles,' the studio has put together its largest-ever promotional campaign for an animated film. SBC, McDonald's and Procter & Gamble are running national TV spots that feature custom animation, and a total of seven corporate partners are providing promotional support for the film valued at more than $200 million.
* The SBC promotion also involves online, outdoor, catalogue and direct-mail components as well as ads plastered on the sides of hundreds of SBC delivery trucks and on public transportation buses in 71 markets.
* McDonald's is promoting the film with eight Happy Meal toys and a global advertising campaign, including TV, radio, print, online and in-store advertising.
* The Procter & Gamble promotion involves 11 different brands and features two TV spots, print, radio, online and in-store advertising involving more than 30,000 supermarkets.
* The Kellogg's promotion involves multiple brands as well, with various games and premium offers as well as a licensed cereal called the Incredibles. Kellogg's also will be advertising the promotion across all media, including television.
* Other partners include Safeway supermarkets, with an in-store and in-circular campaign, Samsung, with an online sweepstakes offer, and Toys 'R' Us, with an in-store movie ticket promotion and a Mr. Incredibles car available exclusively at Toys 'R' Us.
* ...'the biggest promotional campaigns in our studio's history'... said Oren Aviv, president of marketing at Buena Vista Pictures. 'My promotions team has truly outdone themselves this time.'
* Brett Dicker, executive vice president of marketing for Disney's Buena Vista: 'The movie itself is such a great movie, it demanded entertaining promotions,' says Dicker. 'We just wanted to create marketing that is worthy of the film.'
* Dicker: 'We will have tens of thousands of touch points with the consumer'"
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