"Fast-food giant McDonald's has signed a contract with DVDPlay to place the company's self-service DVD rental kiosks in 13,000 restaurant locations over the next several years, DVDPlay CEO Jens Horstmann, CEO of the Los Gatos, Calif.-based company, said during a presentation at the Consumer Technology Ventures Conference here."
I'm not sure if this idea is gonna fly or not. 13,000 locations participating will have a lot of coverage, but do repeat customers really wanted a movie with large fries?
0 Comments:
Post a Comment
<< Home